Lucid Group, today announced updates to the Air lineup to offer customers greater flexibility to configure vehicles with the features that matter most to them. The lineup is anchored by the Air Pure, priced from $77,400, and the Air Touring, which now starts at $85,900.
“This transforms the flexibility and choice for our customers while highlighting Lucid’s commitment to continuous improvement of the world’s most advanced and dynamic electric vehicles,” said Peter Rawlinson, CEO and CTO of Lucid. “By listening to owners and prospective customers, I’m delighted that we can now provide such compelling choices. For example, it’s now possible to order an Air Pure with massaging seats or even an Air Grand Touring with a metal roof.”
The Lucid Air can be ordered immediately at a starting price of $77,400 for Air Pure. With efficiency, technology, performance, and luxury, the four models – all featuring sleek and sporty exterior design and luxurious, spacious interiors – are now streamlined across powertrain and battery-based selections resulting in a simplified offering.
Lucid’s continuous customer focus means the Lucid Air lineup includes newly available features across the board. Providing the freedom to configure a personalized luxury experience, the lineup also includes a wider range of interior and exterior color options including the widely popular Stealth Appearance, now available at a more accessible price, and expanded availability of Fathom Blue paint (excluding Sapphire).
Customers can further enhance their Lucid Air with new Comfort & Convenience Packages as extra-cost options for the Air Pure and Air Touring. (The content is standard for the Lucid Air Grand Touring and Sapphire.)
For the Air Pure, the Comfort & Convenience Package adds:
- Heated steering wheel
- Heated rear seats
- Soft-close doors
- Four-zone climate control
- Power rear window sunshades
For the Air Touring, the Comfort & Convenience Package adds all of the above plus:
- Power open and close frunk
- Heated precision wipers
Lucid Air Pure
Lucid’s purest expression of luxury, and just announced as a member of the 2024 Car and Driver 10Best list, the Air Pure now provides the option to include 14-way or 20-way power front seats with ventilation and massage, alongside an expanded range of interior themes.
Lucid Air Touring
The perfect balance of range, speed, and space for people and cargo, the Lucid Air Touring is Lucid’s most accessible vehicle equipped with all-wheel-drive, offering more horsepower and quicker acceleration from the outgoing all-wheel-drive version of the Air Pure. The Air Touring is now available starting at $85,900.
Lucid Air Grand Touring
The Air Grand Touring is projected to maintain its position as the luxury range leader, surpassing all electric cars currently available in the US. It gets even better next year with a new, lower starting price while offering customers a greater choice of features and equipment. The Air Grand Touring also will feature an updated powertrain that enhances thermal performance and enables more sustained spirited driving, inspired by some of the unique innovations first seen in the Air Grand Touring Performance, which now exits production.
Sapphire
Introduced in Q3, the Air Sapphire is Lucid’s performance car. Featuring a three-motor powertrain and a total of 1,234 hp, the Sapphire is the world’s first fully electric super-sports sedan, achieving 0-60 mph in 1.89 seconds, 0-100 mph in 3.84 seconds, the quarter mile in 8.95 seconds, a top speed of 205 mph, and an EPA-estimated 427 miles of range.
This announcement is applicable to Lucid vehicles in the North American market.
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