This article delves into the current Rolls-Royce Ghost model family, exploring its design philosophy and role within the Rolls-Royce lineup. For historical context and details on previous models, including the Ghost Extended and Black Badge Ghost, refer to the original launch release available on PressClub. This overview captures the essence of the Ghost’s evolution, its minimalist luxury approach, and the advanced features that define its contemporary presence.
Introduction The Rolls-Royce Ghost represents the zenith of minimalist luxury, reflecting the brand’s unwavering dedication to refinement and bespoke craftsmanship. This model, including the Ghost Extended and Black Badge Ghost variants, offers a modern yet timeless interpretation of Rolls-Royce’s luxury ethos. For historical context and details on earlier models, refer to PressClub.
Historical Background Unveiled at the 2009 Frankfurt Motor Show, the original Ghost was introduced as a more compact alternative to the Phantom, targeting clients who sought a subtle yet sophisticated luxury experience. The Ghost Extended debuted in 2011, followed by the updated Series II in 2014. The Black Badge Ghost, introduced in 2016, added a sportier, more powerful dimension to the lineup. The first-generation Ghost’s success significantly bolstered Rolls-Royce’s global presence, leading to the end of its production in 2019 with the Ghost Zenith Collection as a tribute. The current Ghost model, launched in 2020, continues this legacy, built on the same robust Architecture of Luxury as the Phantom, Cullinan, and Spectre, with the Extended and Black Badge variants joining the lineup in 2021.
Design Philosophy and Positioning The Ghost epitomizes simplicity and purity, offering an ideal platform for extensive Bespoke customization. Its design reflects a significant shift in luxury preferences, focusing on understated elegance rather than opulence. This approach resonates with a younger, self-assured clientele who value both the driving experience and the serene ambiance of their vehicle.
Key Features
- Architecture of Luxury: The Ghost is built on a flexible aluminium spaceframe, which also underpins the Phantom, Cullinan, and Spectre. This platform supports the 6.75-litre twin-turbocharged V12 engine, delivering 563bhp and 850Nm of torque.
- Planar Suspension System: This innovative system includes an Upper Wishbone Damper and predictive technology, ensuring a remarkably smooth ride by proactively adjusting to road conditions.
- Effortless Doors: The Ghost features power-assisted doors that open and close with minimal effort, enhancing convenience and luxury.
- Micro-Environment Purification System (MEPS): Advanced filtration technology maintains a pristine cabin environment by removing airborne contaminants swiftly.
Interior and Bespoke Elements
- Illuminated Fascia: The Ghost’s fascia incorporates over 850 illuminated ‘stars’ and a glowing nameplate, achieved through a meticulous lighting design involving 152 LEDs and laser-etched components.
- Bespoke Audio System: The interior features a high-end audio system with a resonance chamber and 1300W amplifier, providing exceptional sound quality through 18 speakers and advanced acoustic technologies.
Engineering Excellence The Ghost’s all-aluminium body is crafted to be seamless, reducing weight and enhancing rigidity. The Planar Suspension System, a product of extensive development, and the advanced Acoustic Engineering ensure a tranquil and dynamic driving experience. The vehicle’s technical specifications include an optimal weight distribution and a sophisticated suspension setup that guarantees both driving pleasure and comfort.
Environmental Impact
- Ghost: NEDC (combined) CO2 emissions: 343 g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km. WLTP (combined) CO2 emissions: 347-359 g/km; Fuel consumption: 17.9-18.6 mpg / 15.2-15.8 l/100km.
- Ghost Extended: NEDC (combined) CO2 emissions: 343 g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km. WLTP (combined) CO2 emissions: 348-359 g/km; Fuel consumption: 18-18.5 mpg / 15.3-15.7 l/100km.
- Black Badge Ghost: NEDC (combined) CO2 emissions: 359 g/km; Fuel consumption: 15.8 mpg / 18.0 l/100km. WLTP (combined) CO2 emissions: 359 g/km; Fuel consumption: 17.9 mpg / 15.8 l/100km.
Source: Rolls-Royce
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